Lead & quote leakage
Most inbound leads hit a voicemail or a busy inbox, and the average contractor takes the better part of an hour to respond, while industry data shows companies replying within minutes convert at roughly double the average. Sent quotes get one follow-up, then silence.
- C-01.1Call your own main line at 2 p.m. on a Tuesday. Time how long a real lead would wait.
- C-01.2Count last month's sent quotes with zero logged follow-up after day three.
- C-01.3Ask who owns a lead that didn't answer. If the answer is "whoever," it's nobody.
One pipeline for every lead source, an automatic reply in minutes, and a follow-up cadence that runs until they answer, quotes included.