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For trades and specialty contractors, $1M to $10M

Fix what's broken today. Scale the rest tomorrow.

Five fixed-price systems, bottom rung first. Most clients start with the website, add the Lead System at launch, and keep both on a Care Plan.

01
Site Rebuild
$3,500–$6,500
02
Lead System
$1,250 a month
03
Care Plan
$600–$2,000 a month
04
Agent Build
from $5,000
05Guaranteed
Operations Build Retainer
$7,000 a month
  1. 01Site Rebuild$3,500–$6,500
  2. 02Lead System$1,250
  3. 03Care Plan$600–$2,000
  4. 04Agent Buildfrom $5,000
  5. 05Operations Build Retainer$7,000
  1. 01
    Site Rebuild
    $3,500–$6,500
    Rung 1

    Site Rebuild

    Referrals check your site and don't call

    $3,500–$6,500CAD · fixed after scoping

    Two design directions, a search audit, and a site that books jobs. Live in three weeks.

    • Search visibility audit before a pixel is drawn
    • Two full design directions to choose from
    • Every page written, built and launched by me
    • Booking, quote form, click-to-call, reviews wired in
    Book a call
  2. 02
    Lead System
    $1,250 a month
    Rung 2

    Lead System

    Leads and quotes go quiet

    $1,250CAD / month · month to month

    Every lead into one pipeline, a reply in minutes, quotes chased automatically, a Monday email that proves it.

    • Web form, phone, email and social leads in one board
    • Instant text and email reply to every new lead
    • Three-touch quote follow-up sequence
    • Monday digest: leads in, quotes out, what's stuck
    • Monitoring and monthly tuning included
    • Runs on tools your team already opens
    • Billed from day one, month to month, thirty days notice
    Open the page
  3. 03
    Care Plan
    $600–$2,000 a month
    Rung 3

    Care Plan

    After the build: keep it running

    $600–$2,000CAD / month

    The month-after layer for what I built. Host and Lead for sites I built or rebuilt; Ops for agents, automations and apps.

    • Hosting, backups, uptime and security
    • Content edits and new pages on request
    • A monthly report on what the site is doing
    • Lead bundles Host with the Lead System: $1,500 a month, not $1,850. Sites I built only.
    • Ops: agents, automations and apps monitored, tuned and extended every month
    • Month to month, thirty days notice
    Host $600 a monthLead $1,500 a monthOps $2,000 a month
    Open the page
  4. 04
    Agent Build
    from $5,000
    Rung 4

    Agent Build

    A job that eats a person's week

    from $5,000CAD

    A working AI agent for one job, delivered inside its own app shell: a review queue, approvals and a dashboard your team logs into. Built, then run.

    • One agent, one measurable job, scoped in writing
    • Its own app shell: dashboard, review queue, approvals, calendar and reporting, in your brand
    • Built on your voice profile
    • Human approval step wherever money or reputation moves
    • Run after launch on the Ops care plan: monitored, tuned and extended, $2,000 a month
    • You own the code and the data
    Book a call
  5. 05Guaranteed
    Operations Build Retainer
    $7,000 a month
    Rung 5Guaranteed

    Operations Build Retainer

    The operation runs through you

    $7,000CAD / month · month to month

    A senior operator who ships the next system every month and runs it. Ten hours a week back by day thirty, or the next month is free.

    • Weekly operating session with you and the office
    • One constraint-removing system shipped every month
    • Monthly scorecard against a Day-1 baseline
    • Everything from the rungs below, as needed
    • Ten hours a week back by day thirty, guaranteed
    Read the guarantee
Partner track
For marketing agencies and AI consultancies

Operations Partner

Your build and automations partner. White-label sites and landing pages, lead systems, dashboards and AI agents at a partner rate, one shared care retainer across your client accounts, and a dashboard your clients log into.

from $1,500CAD / month, builds on top
The partner page
Not sure which rung?

Run the nine-second snapshot.

A score out of 100 and the five things costing your site jobs. It tells you which rung to start on before we talk. No email required.

Search visibility snapshot
No email requiredOne page · nine seconds · an honest number
Rung 3 · After the build

Care plans keep what I built running. Month to month.

Host and Lead for sites I built or rebuilt, Ops for agents, automations and apps. Offered at launch. Lead bundles Host with the Lead System for $1,500 a month instead of $1,850 bought separately. For a site I didn't build, the full audit comes first, then a fixed-price fix or a rebuild.

Host
$600CAD / month

The site stays up, fast and current.

For: A site I built or rebuilt
  • Hosting, SSL, backups and uptime monitoring
  • Security and dependency updates
  • Up to two hours of edits a month
  • Quarterly speed and search check
  • Same-week turnaround on requests
Best for: A site I built, nothing else yet.
Start on Host
LeadMost clients
$1,500CAD / month

Host plus the Lead System, together. Bought separately, $1,850 a month.

For: A site I built or rebuilt. The Lead System alone is $1,250 a month.
  • Everything in Host
  • The Lead System, run and tuned every month
  • Monthly report: leads and response times
  • Up to five hours of edits and automations
Best for: A site I built, with the Lead System on it. Most clients.
Start on Lead
Ops
$2,000CAD / month

Care for the agents, automations and apps I built.

For: An agent, automation or app I built
  • Hosting, backups, uptime and security for the app shell
  • Every scheduled job and agent run monitored, failures caught and fixed
  • Prompts, rules and voice profiles tuned every month
  • Monthly report: runs, exceptions and model cost
  • Monthly sixty-minute working session with the owner
  • Up to ten hours of build time a month
  • Takes the place of a separate run fee on an Agent Build
Best for: An Agent Build, an automation or a platform I built and run.
Start on Ops
How an engagement runs

Four steps, no surprises.

Step 1 · Call

Thirty minutes on a call

You bring the snapshot score or the thing that's leaking. I ask questions, look at what you have, and tell you which rung fits. If none does, I say so.

Step 2 · Scope

A one-page scope with a fixed price

What gets built, what it costs, what you need to give me, and the date it goes live. Payment terms are on the same page: a deposit to start on fixed builds, monthly on the Lead System, plans and retainers.

Step 3 · Build

Built by me, in the open

You see the work as it happens on a preview link. Two design directions for a site, a working draft for an agent. Weekly check-in, no surprises.

Step 4 · Run

Launched and kept running

After launch, a Care Plan if you want me to keep it running, and thirty days of support either way.

Questions owners ask

Straight answers.

Why fixed prices?

Because you run a quoting business and you know what hourly billing does to trust. The scope is one page, the price is on it, and changes get quoted before they're built.

Are you a fit if I'm under $1M?

A Site Rebuild or Lead System, yes. The Care Plans start at $600 a month, which a two-person shop can carry. The retainer and agents are for companies with an office to rebuild.

Are you a fit if I'm over $10M?

Probably, on the Operations Build Retainer. That's the tier with the guarantee and the weekly seat. Three of them exist and two are open.

What's the ten-hour guarantee?

On the retainer, we measure your week on day one. If you haven't got ten hours a week back by day thirty, the next month is free. It's written into the agreement.

Do you work with marketing agencies?

Yes, as their operations partner. White-label builds at a partner rate, a shared care retainer, and a dashboard their clients log into. See the partners page.

Free 30-minute call

Tell me what's leaking. I'll tell you which rung fixes it and what it costs.